Calling all students and professors!
Get ready to join a global celebration of curiosity, creativity, and collaboration. The Curiosity Cup 2026 is here—and it’s bigger, bolder, and more inspiring than ever.
Whether you're a data science enthusiast, a business student with a knack for analytics, or a professor looking to engage your class in real-world problem solving, this is your moment.
What is the Curiosity Cup?
The Curiosity Cup is a global student competition hosted by SAS that challenges teams to apply analytics to real-world problems. It’s the ultimate group project—where students bring their own datasets, explore topics they care about, and present their findings to expert judges.
From climate change and healthcare to wine tasting and League of Legends strategies, past entries have spanned serious research and playful innovation. What matters most? Curious attitude, creative mindset, and analytical thinking.
Why join?
- Teamwork & Time Management: Collaborate across disciplines and borders.
- Real Feedback: Present to data scientists and industry experts.
- Global Exposure: Compete with students from around the world.
- Career Boost: Showcase your skills to future employers.
Even if you don’t win, the experience is unforgettable—and invaluable.
🆕 What’s new in 2026?
To celebrate our 5th year, we’re introducing new categories to reflect the evolving interests of student teams:
- Health, Science & Engineering
- Culture, Lifestyle & Entertainment
Scoring will still be based on:
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Key dates
- Registration Opens: December 1, 2025
- Registration Deadline: February 1, 2026
- Paper Submission Window: December 15 – February 22
- Video presentation for Round 2 teams: March 6 – March 25
- Winners Announced: Mid-April 2026 (just before SAS Innovate)
💡 Beginner teams are absolutely welcome!
💡 Think about re-using a project you already did in the past
Registration
💻 www.sas.com/curiositycup
