Color can also enhance the overall visual style of a report or dashboard. By understanding the relationships between colors, you can create a persuasive visual style that advances your data story and creates a mood. Below are some examples of the same report using different visualization colors and background colors to create an atmosphere. These reports create this mood by blending different palettes, sometimes using out of the box report themes shipped with SAS Visual Analytics, sometimes using custom hex values.
Creating a mood starts with understanding your content and anticipating the type of visual style which best represents what your audience is viewing. For the sake of this demonstration, the content of the report page is kept the same, articulating how various style alterations can create a different atmosphere for your report.
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