Engaging with customers in real time requires real-time data from disparate solutions. In this 14-minute demo, SAS Customer Intelligence Product Manager Ryan Treichler shows you how to use the streaming-data platform of SAS® Customer Intelligence 360 to seamlessly integrate real-time data across your martech stack to optimize customer journeys and support advanced decisioning.
00:24 - What is streaming event data?
03:06 - Why is streaming event data important?
05:22 - Demo
SAS Customer Intelligence 360 (website)
SAS Global Forum papers (website)
SAS Customer Intelligence Community (online support community)
Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning and boost your career prospects.