For all industries, effectively managing and activating your customer data has long been a critical ingredient for establishing a competitive advantage. By meeting your customers where they are in their buying cycle and journey, you can connect on a deeper level to better anticipate and respond to their needs. In this session, we will discuss data management and control supporting marketing communications across all customer touchpoints. Customer Data Platforms (CDPs) allow you to manage access to customer data while meeting compliance requirements and driving growth for your business. We will share best practices and demonstrate the power of:
• Collecting and managing customer data across public/private clouds and on-premises environments.
• Designing advanced segments and target audiences based on a variety of sources.
• Orchestrating personalized consumer experiences and journeys that use customer data in a responsible manner. We look forward to sharing best practices around data and audience management while providing “how to” instruction with SAS® Customer Intelligence software.
