Extend Metrics Analysis for Web, Mobile Tasks in SAS Customer Intelligence 360

[E-Ching_Lee]

You’ve scheduled your task. It’s delivering content. You’re collecting and analyzing metrics from conversions.

What happens if you have customers who receive the content during your specified period but only complete the actions after the end date for the task?

With the newest update to SAS Customer Intelligence 360, you no longer have to worry about it.

You can now extend the time for data collection for web and mobile tasks to more effectively measure performance. You can continue to collect and analyze metrics for late conversions, even though those tasks are no longer delivering content.

For example, you create a web task with a weekly recurring schedule from January 1 through March 31, 2018. To account for conversions that might occur after March 31, you can specify the number of days you want to continue to analyze the task metrics beyond that end date.

By default, the extension period is 7 days. However, you can change the period to 3, 14, 30, or 0 (no extension) days.

Go here to find out what’s new in the latest release of SAS Customer Intelligence 360.