How does SAS use SAS Customer Intelligence 360 for A/B testing and web optimization?
We use SAS Customer Intelligence 360 in a number of ways for optimizing the www.sas.com experience - including data collection, insights, content targeting and more. One of the primary things we utilize SAS Customer Intelligence 360 for is A/B testing. A/B testing allows us to take the guesswork out of designing and optimizing web experiences on the SAS web - giving us the tools and insights we need to design better user experiences and provide impactful ROI for SAS through the web.
So - how do you use SAS Customer Intelligence 360 for testing? it's easy, and literally takes no longer than five minutes to get up and running. Here's how:
It's that easy. Activate it, let it run, get statistical significance, declare a winner, optimize, rinse and repeat.
Want to see a real-life use case in action on www.sas.com?
Read more here to see what we're doing, why, and what the ROI is.
Are you ready for the spotlight? We're accepting content ideas for SAS Innovate 2025 to be held May 6-9 in Orlando, FL. The call is open until September 25. Read more here about why you should contribute and what is in it for you!
Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning and boost your career prospects.