SAS Customer Intelligence 360: Make better decisions with analytically driven marketing [Webinar]
According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And yes, it may be a bit ironic that the most personalized customer experiences involve no people at all.
But the fact is that this level of automation will provide businesses the agility they need to make better, faster decisions for their customers. On September 15th, we recorded a webinar focused on decision management and analytically driven marketing. It is one part of an integrated series of on-demand webinars exploring how you can balance the use of smart machines and human ingenuity to build a brand that thrives through the next decade.
The theme of the webinar aimed at sharing perspectives on how the analytical scoring of attribution models can help brands optimize marketing operations and outcomes.
Figure 1: Making Better Decisions With Analytically Driven Marketing
Specifically, it covers:
- Blending the art and science of marketing operations
- Marketing attribution and performance measurement
- Tactical optimization and testing
- Optimizing customer journeys with reinforcement learning
Access the on-demand webinar here. To learn more about how the SAS platform, check out other customer use cases here.
