SAS Intelligent Advertising for Publishers has a number of pre-defined "tokens" which can be placed in both file-based and URL-based creatives. The data sources which are used to replace the tokens are defined here. The standard format for a token is "%%{token name}%%". Tokens must always be presented in UPPERCASE.
Refer to SAS Note 53714 for details on creating custom tokens for use in creative formats.
Visit Usage Note 53297: Using pre-defined tokens in SAS Intelligent Advertising for Publishers to see a list of tokens and their definitions.
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