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How do I use dynamic tokens in SAS Intelligent Advertising for Publishers?

Started ‎12-21-2015 by
Modified ‎12-22-2015 by
Views 661


SAS Intelligent Advertising for Publishers supports dynamic tokens for string replacement in creative code content. For example, an ad call can pass in a key=value pair such as "/toys=nerfgun":

The creative content can then use the token %%TOYS%% to get the associated value "nerfgun":

<a href="%%CLICKURL%%?%%TOYS%%"><img src="%%MEDIA%%" width=728 height=90>

- where %%TOYS%% is replaced with "nerfgun" in the querystring of the click URL. 


Visit Usage Note 53300: Using dynamic tokens in SAS Intelligent Advertising for Publishers to learn more about this feature.


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Last update:
‎12-22-2015 02:44 PM
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