BookmarkSubscribeRSS Feed

How do I use dynamic tokens in SAS Intelligent Advertising for Publishers?

Started ‎12-21-2015 by
Modified ‎12-22-2015 by
Views 819

 

SAS Intelligent Advertising for Publishers supports dynamic tokens for string replacement in creative code content. For example, an ad call can pass in a key=value pair such as "/toys=nerfgun":

http://crtl.aimatch.com/customername/hserver/site=toycatalog/size=728x90/toys=nerfgun


The creative content can then use the token %%TOYS%% to get the associated value "nerfgun":

<a href="%%CLICKURL%%?%%TOYS%%"><img src="%%MEDIA%%" width=728 height=90>

- where %%TOYS%% is replaced with "nerfgun" in the querystring of the click URL. 

 

Visit Usage Note 53300: Using dynamic tokens in SAS Intelligent Advertising for Publishers to learn more about this feature.

 

Version history
Last update:
‎12-22-2015 02:44 PM
Updated by:
Contributors

sas-innovate-white.png

Missed SAS Innovate in Orlando?

Catch the best of SAS Innovate 2025 — anytime, anywhere. Stream powerful keynotes, real-world demos, and game-changing insights from the world’s leading data and AI minds.

 

Register now

SAS AI and Machine Learning Courses

The rapid growth of AI technologies is driving an AI skills gap and demand for AI talent. Ready to grow your AI literacy? SAS offers free ways to get started for beginners, business leaders, and analytics professionals of all skill levels. Your future self will thank you.

Get started

Article Tags