BookmarkSubscribeRSS Feed

How do I do click tracking for HTML5 creatives?

Started ‎12-22-2015 by
Modified ‎12-22-2015 by
Views 794

Usage Note 56441: Implementing click tracking for HTML5 creatives shows you how to track clicks for an HTML5 creative in the SAS Intelligent Advertising for Publishers system.

 

First, edit the creative code before you upload the HTML5 ZIP package through the Smart Upload tool. (For details on that, see SAS Note 56432: Trafficking HTML5 creatives using the SAS® Intelligent Advertising for Publishers Smart Upload tool.

As with traditional third-party click tracking in Flash, HTML5 creatives vary in the way they handle that clicks. Most third parties use a "clickTag" or "clickTAG" (case sensitive) variable. This allows the system actually serving the HTML5 content to pass in a click URL, ensuring that the click is counted on both the serving and third-party systems.

 

Because HTML5 creatives are served into IFRAMEs with SAS Intelligent Advertising for Publishers, you need to add a small snippet of code to the HTML5 creative source code so that the clickTag variable is usable. This is typically "index.html" in the ZIP file containing the creative contents. Once you add the code snippet, you can repackage and upload the ZIP through the Smart Upload tool.

 

In Usage Note 56441: Implementing click tracking for HTML5 creatives, you’ll learn 9 steps to prepare HTML5 creatives for the Smart Upload tool.

Version history
Last update:
‎12-22-2015 03:45 PM
Updated by:
Contributors

sas-innovate-2024.png

Available on demand!

Missed SAS Innovate Las Vegas? Watch all the action for free! View the keynotes, general sessions and 22 breakouts on demand.

 

Register now!

Free course: Data Literacy Essentials

Data Literacy is for all, even absolute beginners. Jump on board with this free e-learning  and boost your career prospects.

Get Started

Article Tags