Customer Risk Ranking Process Flow
The purpose of this post is to summarize the risk ranking process overall, and to show how to run the customer risk ranking, or CRR, flow in the SAS Customer Due Diligence interface. The CRR flow is what ultimately creates alerts in the system for analysts to review and assess the customer relationship.
The customer risk ranking process can be summarized in five main steps.
First, the alert generation process, or AGP, runs the customer risk ranking, or CRR, flow. The CRR flow contains scenarios that process customer data to calculate risk scores. This risk rating is based on a scorecard, which contains attributes pertaining to citizenship, residence, products, and occupation that are risk rated and scored themselves. For example, a customer receives a score of 60 for being a Dutch citizen and 20 for residing in the United States. The attributes and scores are stored in the CRR Lookup table. CRR Lookup is an entity that contains scores for the various attributes that make up a customer’s customer due diligence profile.
After the customer data is processed and risk scores are calculated, the system generates alerts for the high-risk customers. These alerts are made available in the customer due diligence user interface.
To run this flow and create alerts, first, navigate to SAS® Environment Manager, which comes out-of-the-box with a SAS Viya install. Then, on the navigation bar on the left, click Jobs and Flows and navigate to the Scheduling tab. Right-click the cdd_prep_vi_daily job, and select Execute.
Alerts that are created from the AGP show on the Alerts page, in the High-Risk Customers strategy.
Next, the analyst assesses the alerts that were created from the AGP and specifies a decision, or disposition, for that alert. For example, based on the alert review, the analyst could decide to modify the customer’s rating to medium.
If required, further investigation and background checks, or enhanced due diligence, is conducted to validate the score and to get more information about the customer.
Lastly, the results of the investigation are integrated in the next customer risk ranking process to calculate new risk scores.
SAS® Customer Due Diligence enables you to assess customer relationships and establish expectations about customer behavior. To view more information about the customer risk ranking process, and the SAS Customer Due Diligence solution overall, visit https://support.sas.com/en/software/customer-due-diligence-support.html.
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