For the benefit of the OP, I encourage Peter.C to explain how such "a bunch of parameters" might be used in a SAS application, ideally with some specific purpose?
Possibly, these incoming data-values from an Excel document are being loaded to drive a SAS application with SAS macro variables, specifically those macro variables &xxxxxxxx by the value of "name" variable and containing a value represented by the current observation variable value for "value").
Honestly, just because you can isn't always a good use of exploiting a feature or capability -- much to my own dog's personal indulgence dismay.
Scott Barry
SBBWorks, Inc.