31 January 2024 What's new in SAS® 360 Match

[GregAtSAS]

The following new features were included in the latest release of SAS 360 Match:

• The privacy shield feature is available to all customers. You can use the privacy shield feature to create rules that control the information that a third-party ad server can capture about your audience. The rule limits the information that you give to the external party from the original client request.
  
  For more information, see Managing Privacy Shields.

• The named exposure policies feature is available to all customers. You can use an exposure policy to set exposure levels across multiple items to limit how often SAS 360 Match serves a specific response.
  
  For more information, see Managing Exposure Policies.