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GregAtSAS
SAS Employee

The latest release of SAS® 360 Match includes the ability to specify a creative format for a placement in the user interface. The creative format enables a user to render a user-specified bid response that overrides the default bid response creative.

 

In addition, the feature includes a new format template that provides users with access to individual fields in the bid response JSON in a format token. For more information, see Structured Tokens - BIDRESPONSE.