BeStibolt
2 weeks ago
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About
As a Marketing Program Manager at SAS Institute, I lead strategic B2B marketing initiatives powered by data and AI. With over 30 years in marketing, 15 years at SAS, and the last 8 years in customer retention and advocacy, I aim to design and execute events and campaigns that deeply connect with technical audiences across the Nordics, UK, and Ireland. My work blends customer insights, loyalty programs, and user group engagement with a strong focus on measurable impact. I believe in curiosity, collaboration, and continuous adaptation—leveraging data to refine the customer journey and deliver real value.
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