08-19-2014 10:13 AM
Check out this blog post by SAS' Falko Schulz on using path analysis in SAS Visual Analytics to learn online behaviors of your customers. This will be helpful when planning your next email campaign, paid search or banner ad.
Schulz shows a basic example of path analysis to explain the steps of the process. To wet your whistle, here's a sample Sankey diagram in Visual Analytics showing different customer paths (full details of diagram outlined in blog post):