02-20-2014 04:00 PM
Check out the newest VA blog post about Exploring social networks with SAS Visual Analytics. In this interconnected world, it is more important than ever to understand not just details about your data, but also how its different parts are related to each other. Social networks reveal often surprising details about what people think about your product or services, how they are linked to other social communities that could influence your business, and even where your influencers are located. Understanding these networks will give your business unique insights and help making decisions such as who to target in your next marketing campaign. SAS' very own Falko Schulz highlights VA's capability to analyze networks. Social networks are becoming more important to specific organizations. Our challenge to you, the community members, is how would analyzing your social channels benefit your organization?