Because it is both fun and informative! How can a SAS conference be fun? First of all, WUSS is not too big, and it is not too small. The conference is in one building, but during the conference, there are always several different talks from which to choose. There are pre- and post-conference classes that you can take, many hands-on workshops, as well as paper and poster presentations, to ensure that you come away with lots of new SAS knowledge. The panel discussions, in particular, are lively discussions in which the audience asks many questions, and the conversations that start then often continue long after the session has ended. Then there is the SAS lunch. There is usually a game that gets everyone smiling and laughing. Networking is easy and stress-free, especially during the evening get-togethers. Personally, I like to chat with the developers from SAS. And if you find that your brain is full, take time to enjoy some of the attractions of Long Beach. Here is a list of some of the special offers for WUSS attendees: http://www.visitlongbeach.com/western-users-of-sas-software-conference/ . So come join the fun and learn some cool things about SAS while you’re at it. There is even a treat for you when you get back to your office the Monday after the conference! For more information and to register for WUSS 2017, please visit http://www.wuss.org/ . If you sign up by August 21, you even get a discount!