Text mining and content categorization

A case study on what Social Media and Online Advertising industry can gain from Predictive Analytics

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A case study on what Social Media and Online Advertising industry can gain from Predictive Analytics

As you all know online advertising and digital media has seen unprecedented growth over the years and social media has come out as a great game changer in online marketing. It has made possible for every marketer to reach the right customer at the right time. However the traditional analytical tools are not sufficient enough to deal with the increasing textual and unstructured data in this space.

The blog helps you understand how savvy marketers can use advance analytics to unleash the potential of online and digital media to reach the right audience at the right time.

Visit the blog: Social Media and Online Advertising gains from Predictive Analytics. A Case Study - IT Blogs - MyTec...

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