04-09-2015 03:03 PM
Please can you let me know what you think?
I have a bunch of marketing campaign response curves, and I would like to write a macro that optimise a solution using a fixed constraint (e.g. fixed marketing spend). I think something like a proc nlmixed should do it but I wondered if anyone has any example code that I can use to learn more about how this can be done?
Many thanks in advance,
04-09-2015 05:39 PM
Could you describe the problem in more detail? Maybe with a small example?
Do you want to allocate marketing spends to different campaigns? Usually PROC OPTMODEL is the right tool to solve such problems.