Programming the statistical procedures from SAS

Optimisation response curves

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Optimisation response curves

Hello,

Please can you let me know what you think?

I have a bunch of marketing campaign response curves, and I would like to write a macro that optimise a solution using a fixed constraint (e.g. fixed marketing spend). I think something like a proc nlmixed should do it but I wondered if anyone has any example code that I can use to learn more about how this can be done?

Many thanks in advance,

SAS Employee
Posts: 340

Re: Optimisation response curves

Hi,

Could you describe the problem in more detail? Maybe with a small example?

Do you want to allocate marketing spends to different campaigns? Usually PROC OPTMODEL is the right tool to solve such problems.

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