05-26-2018 11:55 PM - last edited on 05-29-2018 01:59 PM by Rick_SAS
I am trying to understand the following question,
Customers were surveyed to assess their intent to purchase a product. An analyst divided the customers into groups defined by the company's pre-assigned market segments and tested for difference in the customers' average intent to purchase.
The following is the output from the GLM procedure:
source DF Sum of square Mean Square F value Pr>F
Model 7 15716.87902 2245.268 64.98 <.0001
Error 146 5044.56 34.5518
Corrected- 153 20761.44481
What percentage of customers' intent to purchase is explained by market segment?
Can someone explain this?