Programming the statistical procedures from SAS

Behavior Segmentation - How to count the number of "items"

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Occasional Contributor Fae
Occasional Contributor
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Behavior Segmentation - How to count the number of "items"

[ Edited ]

For behavior segmentation, for purchase behavior data like number of "items"/purchase, is "items" the actual count of product purchased or is it used in the same context as in market basket analysis?

 

 

For example, does the purchase of 3 Lipstick  and 4 eye shadow count as 7 "items" or 2 "items"?

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