Push the boundaries of the traditional ad server


Learn about real-time behavioral targeting in SAS Intelligent Advertising for Publishers

Behavioral targeting identifies and targets visitors based on previous interactions or behaviors over a given time span. In SAS Intelligent Advertising for Publishers, these behaviors include tags and values that are part of ad requests. By analyzing this history, flights can be targeted to visitors who meet certain behavioral criteria. These behavioral events are recorded and analyzed in real time to enable a responsive experience for the visitor.

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