Push the boundaries of the traditional ad server

What's new in SAS® Intelligent Advertising for Publishers - 25 April 2017

Reply
SAS Employee
Posts: 47

What's new in SAS® Intelligent Advertising for Publishers - 25 April 2017

Here Is What's New for 25 April 2017


  • Availability numbers for line items in proposals that are above the probability to campaign threshold (but are not yet converted) now reflect that line item's inventory reservation.
  • Further improved integrity of creative template handling to reduce or eliminate possibility of serving default templates.
  • Added the ability to target events that occur in a visitor's current session. There is a new radio button labeled "Session" in the Event Occurrences and Time Periods dialog when creating an event target rule.
  • Added new "BSERVERJ" ad request directive. This operates similarly to a traditional BSERVER call except that it will return a JSON array of creatives in response.
Ask a Question
Discussion stats
  • 0 replies
  • 189 views
  • 1 like
  • 1 in conversation