27 March 2018 - What's new in SAS® Intelligent Advertising for Publishers

[BenGrubbs]

What's new for 27 March 2018

• Added several time zones to the time zone selection list that were missing.
• Added API access to custom data feeds, exports, and other objects currently stored on S3. Contact SAS Technical Support for more information.
• Events and supertags can now have targets assigned. When a request matches the target, an event occurrence will be recorded and/or the supertag's path info will be added to the request path info. This can be used for real-time behavioral targeting. Documentation is forthcoming.
• Partner integration with AppNexus is now supported. Contact SAS Technical Support for more information.
• Snippets no longer require a target. Without a target, snippets will be appended to all ad responses.

What's coming up in the next release

• Corrected an issue with multivalued supertags that expanded into nested supertags where an incorrect tag value was used for the nested supertag path info.
• Improved network creative performance.
• Tokens can now be used to construct network creative request URLs.