27 June 2017 - What's new in SAS® Intelligent Advertising for Publishers

[BenGrubbs]

What's new for 27 June 2017

• Browser versions can now be targeted using the DEV_BROWSER_VERSION tag. Targets that use comparison operators such as greater than, less than, will be compared lexigraphically as strings. So for example, rules like "> 100" may match version "20". If interested in only Chrome version 20, two rules would need to be used: DEV_BROWSER_NAME = "Chrome" and DEV_BROWSER_VERSION = "20".
• Line Items with a status of "OK" are now included in the Workflow BI cube.
• Added "Private Marketplace" option for tiers. This restricts placements in this tier to serve only if there is a PMP bid.
• The PubMatic integration now supports multiple sizes in a single bid request.
• Corrected action count discrepancies in the Performance report.
• Supertags are now supported at the visitor-level using state vector (SETSV) and in uploaded User Registration data.

What's coming up in the next release

• None.