19 September 2017 - What's new in SAS® Intelligent Advertising for Publishers

[BenGrubbs]

What's new for 19 September 2017

• Tag values can now be created with display names. Display names are used in cases where tag values may be alphanumeric strings (e.g. audience segment values). Using a display name still retains the tag value as defined, but uses a user-defined string when displaying the tag value in the UX. When creating a tag value, a display name is entered as: "tag_value|display_name". The display name is used in all areas of the UX, but the actual tag value is used for ad serving purposes.
• Added API support for tag value display names.

What's coming up in the next release

• None.