March 2024 SAS Insights Newsletter

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MAR 2024

SAS Insight: News and views from the analytics experts

7 sessions you don't want to miss at SAS Innovate

SAS Innovate, our annual event for business leaders, technical users and SAS partners, will feature more than 200 sessions with some of the brightest minds in the industry, exciting keynote speakers and tons of fun to go with it. It is Las Vegas after all! Here are seven sessions that are guaranteed to leave you feeling inspired and eager to make a difference in your organization.

3 things you must know about generative AI

Most people associate generative AI (GenAI) with large language models (LLMs). While LLMs focus specifically on generating text, GenAI encompasses a wider range of content generation tasks beyond just language, including images, music and more. As GenAI becomes more common daily, here are three more things you must understand about the technology.

Groundbreaking pre-eclampsia research could save tens of thousands of lives

Globally, there are 140 million births each year, and more than 11 million women and babies face pre-eclampsia's impact. This condition is challenging to diagnose and has complex origins. It poses detrimental long-term health effects on mothers and infants, claiming 70,000 expectant mothers' and 500,000 babies' lives annually. To combat this, Professors Patricia Maguire, Fionnuala Ní Áinle and Mary Higgins, along with their team at University College Dublin, introduced AI_PREMie. Learn how this groundbreaking initiative employs AI to enhance pre-eclampsia diagnosis, aiding clinicians in timely risk assessment and improving health outcomes.

5 reasons to participate in the SAS Hackathon boot camps

Participate in the SAS Hackathon boot camps at SAS Innovate in Las Vegas, where teams will collaborate to tackle business or humanitarian challenges using SAS^® tools. Offering two sessions on day one of the event, this immersive program will combine problem solvers from diverse backgrounds using critical thinking, communication, machine learning expertise, creative data visualization skills and more to develop innovative solutions. Here are five key highlights of the SAS Hackathon boot camps.

Global banking's generative AI evolution

2023 saw an AI innovation explosion, particularly with ChatGPT and generative AI (GenAI), making AI more accessible and a hot topic across industries. Banks are starting to use GenAI with reported successes and in 2024, this adoption is set to scale – transforming entire banking systems. Read about this trend of AI in banking, from boosting productivity to revolutionizing customer servi....

3 reasons to make the move from your marketing cloud to SAS

Marketing clouds, many of which started as email platforms and evolved, often serve the needs of the marketing masses by personalizing things like email journeys and blasts. However, they struggle with personalization across several channels – leaving many organizations with unmet needs. There are three common issues organizations face when they’re using marketing clouds. So, if your organization faces any of these challenges, it’s time to consider alternatives. Let’s examine those three drawbacks – and how SAS can help.

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