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SAS Customer Intelligence user? This event’s for you!
[ Edited ]

Are you a SAS Customer Intelligence customer? Are you leveraging SAS Marketing Automation, SAS Real-Time Decision Manager, SAS Marketing Optimization, SAS Marketing Operations Management or SAS Customer Intelligence 360? CI luncheon is April 4. Seats are limited.jpg

 

If so and you haven’t yet registered for SAS Global Forum, here’s another reason to sign up! Registration means you could receive an invitation to a special SAS Customer Intelligence Customer Connection Luncheon on Tuesday, April 4.

Embedded within the broader SAS Global Forum Executive and User program, this event allows you to maximize your time investment. You’ll connect with and learn from other SAS CI users and find out what’s next for the SAS Customer Intelligence product line.

 

Special content geared to marketing technology leaders allows you to:

  • See Executive Conference presentations by Auto Club Group, Orlando Magic, Rogers Communications and others
  • Learn technical and business best practices in these CI-focused User Conference Presentations
  • Watch SAS CI demonstrations and have Q&A with CI R&D and Product Management @ the Quad
  • Schedule 1:1 meetings with CI experts via the Meeting Center

See the agenda and other details below.

 

* This event is for existing SAS Customer Intelligence customers. Pending availability, an invitation will be issued upon your SGF registration. Register now at the SAS Global Forum 2017 website.

 

Agenda:

12:15 pm

Lunch

All

12:20 -12:25 pm

Welcome

Michele Eggers, Senior Director, SAS Customer Intelligence Product Line

12:25 - 12:45 pm

Peer Networking & Discussion

All

12:45 - 1:00 pm

SAS Customer Intelligence Vision & Direction

Michele Eggers

1:00 - 2:00 pm

SAS Customer Intelligence Workshop

Topic Focus: Digital Intelligence

 

There will be a slide-based presentation and series of technology demonstrations in understanding the value of Digital Intelligence in your marketing strategy. We will address why it is important, and highlight how the SAS Customer Intelligence platform is leveraged to meet marketing goals. You’ll see:

 

  • How to collect important sources of digital data from websites and/or mobile apps
  • A showcase of the benefits of a digital data model to accelerate an organization’s ability to integrate with other sources of 1st party marketing data, as well as reduce the time-to-data-driven-marketing equation
  • Examples of approachable, predictive marketing analytics and machine learning to derive actionable insights
  • Digital engagement and 1:1 targeting use cases to orchestrate multi-channel customer experiences leveraging predictive personalization

 

Suneel Grover, SAS CI Solutions Architect