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qkaiwei
Calcite | Level 5

We can use BASS model to predict sales of new proudcts in the future, but can any give me a suggestion how to predict sales of every products for an new dealer?

Thanks!

1 REPLY 1
udo_sas
SAS Employee

Hello -

Kenneth B. Kahn, University of Tennessee, shares some ideas in this paper: http://mktg.uni-svishtov.bg/ivm/resources/AnExploratoryInvestigationofNewProductForecastingPractices...

He has published a book of the very topic and some more recent research papers: VCU - School of Business Person Detail

Thanks,

Udo

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