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Estimated sales if there was no campaign

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Contributor
Posts: 35

Estimated sales if there was no campaign

i got the actual spike in sales during a campaign (event period - 1 week). what i am trying to do is forecast daily sales during this 7-day period using historical daily sales in the past 1 or 2 years. then i want to compare the actual sales and the forecast, and make statements like - "because of the campaign, sales are 15% higher than what would have been the actual sales if there was no campaign"

any suggestions on how to go about it? any particular technique that would be more appropriate here?

thanks.
SAS Employee
Posts: 416

Re: Estimated sales if there was no campaign

Posted in reply to datalligence
Hello -
Have a look at the UCM capabilities of SAS (available both in SAS/ETS and SAS Forecast Server). Unobserved component models "decompose" the model into components, so the impact of an event can be understood in a straight forward manner.
Thanks,
Udo
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