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propensity modeling,clustering

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Frequent Contributor
Posts: 126

propensity modeling,clustering

Hi all,

Does anyone have some good book to recommend concering propensity modeling using SAS Base? That would describe the data mining view as well as the scoring view?

In addition any book that is entirely focused in clustering using SAS Base?

Kind regards and thnx in advance

Occasional Contributor
Posts: 17

Re: propensity modeling,clustering

Posted in reply to chemicalab


Propensity modeling is such a broad term. From your question it seems like what you really need is some clustering technique reference.

In general I really like Data Preparation for Data Mining using SAS by Mamdouh Refaat. Many topics discussed in this book apply across the board to all commonly used techniques, including Cluster Analysis.

My go-to book for clustering using SAS is actually SAS' training material from their Applied Clustering Techniques course. SAS has at least another couple of cluster related courses, which I have not attended and cannot really speak to. There is a Customer Segmentation using EM, and a Propensity Score Matching one.

G

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