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harsh0404
Fluorite | Level 6

I am trying to figure out if i should do any oversampling or under-sampling in data-set where my event of non interest if very small. So i am trying to predict churn of customers. People who churned constitute 80%. the other 20% did not churn. My goal is to score people with churn probabilty (would use that in calculation of lifetime value). 

What should I do? ( I know how to do things in sas code, and I have eg and em as well, so how to do part in software i can do)

1 REPLY 1
Ksharp
Super User

20% bad event rate is good enough, no need to oversample .

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