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how to calculate purhcase propensity for a new line of product

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Occasional Learner
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how to calculate purhcase propensity for a new line of product

we are starting a new line of product, it is very different from the existing products we are selling, and intended for a different group of customers.

just wondering if any of you have any idea of how can I model the purchase propensity for this new product ?

Thanks

SAS Employee
Posts: 121

Re: how to calculate purhcase propensity for a new line of product

A little data is better than no data since you would then be left with only your business knowledge to lean on.   It is not uncommon to use surrogate target variables that might be related to the new target variable.   You might also profile your new population (if possible) and study their behavior compares to your previous population.  You might be able to weight your sampling based to make the distribution of the observations similar in the sample on the previously known population and the new population.   You are really left with a judgement call to try and identify a meaningful surrogate target and to choose a comparable sample.  


Hope this helps!

Doug

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