02-02-2015 11:54 AM
I would like to build an uplift modelling, I work in retail...I haven't built any uplift model so I was wondering if you have any ideas to share, doc or any useful algorithms available in Base SAS or EM.
Your help would be much appreciated.
02-02-2015 12:07 PM
Check out this paper http://support.sas.com/resources/papers/proceedings13/096-2013.pdf
Good luck with your first incremental response model!
07-17-2015 12:06 PM
I built several incremental response models using both SAS Enterprise Miner and SAS/STAT.
The paper that Miguel cited was very helpful to me when I used Enterprise Miner to build models.
Also, I would recommend you to take the SAS training course in this topic. The course covers more techniques using SAS/STAT.
Hope this helps a bit.