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Uplift Modelling, Please Help..Thank You

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Frequent Contributor
Posts: 95

Uplift Modelling, Please Help..Thank You


Hi All,

I would like to build an uplift modelling, I work in retail...I haven't built any uplift model so I was wondering if you have any ideas to share, doc or any useful algorithms available in Base SAS or EM.

Your help would be much appreciated.

Many Thanks

Super Contributor
Posts: 336

Re: Uplift Modelling, Please Help..Thank You

Hey Kanyange,

Check out this paper http://support.sas.com/resources/papers/proceedings13/096-2013.pdf

and this video Incremental Response Modeling in SAS Enterprise Miner - YouTube

Good luck with your first incremental response model!

Miguel

Occasional Contributor
Posts: 14

Re: Uplift Modelling, Please Help..Thank You

Hi,

I built several incremental response models using both SAS Enterprise Miner and SAS/STAT. 

The paper that Miguel cited was very helpful to me when I used Enterprise Miner to build models.

Also, I would recommend you to take the SAS training course in this topic.  The course covers more techniques using SAS/STAT.

Hope this helps a bit.

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