Ever need to have better marketing to your customer base? Or perhaps your organization needs to get better at customer personalization in your offers and messaging. If these topics resonate with you then you should seriously check out my newest book Customer Segmentation and Clustering Using SAS Enterprise Miner, 3rd ed. Customer Segmentation & Clustering 3rd Ed. In this edition you'll find how segmentation is one of the first and most basic machine learning methods. It can be used by companies to understand their customer better, boost relevance of their markeing messaging and offers, and increase effecacy of predictive models. New to this 3rd edition is a chapter that focuses on predictive models within microsegments and combined segments using SAS Factory Miner. The chapter on "Combining Attitudinal and Behavorial Segments: Ensemble Segmentation" has been expanded as this is a SAS patented application.
In Strategic Analtyics and SAS, Using Aggregate Data to Drive Organizational Initiatives, Strategic Analytics and SAS you'll learn how to take your predictive models to a whole new level using econometric methods to answer really big picture questions that your organization is clamoring to answer. Using examples from real world data, this book give you glimpses on the how-to for becoming more strategic with your analytics even using the predictive model outputs of your existing tactical analytical models!
So, take a peek at these two new resources for your organization and happy analyzing.
Randy Collica
"All truths are easy to understand once they are discovered; the point is to discover them." G.G.
