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Pricing analysis, elasticity charts

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Frequent Contributor
Posts: 126
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Pricing analysis, elasticity charts

Hi all,

I am trying to understand the logic of optimizing price and how the methodology if any works.

I have my Q as Y and for X variables i have price and some types of promotion.

1. Which type of regression should i run in order to get my coeff for price?

2. How will i get the elasticity from that?

3. How can i use the outputs of the regression to create charts so i can find the optimal price which maximizes my revenue?

If there is any complete paper which can demonstrate thoroughly how to move along in analytics like that please share.

Thank you in advance


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‎03-05-2014 12:58 PM
SAS Employee
Posts: 22

Re: Pricing analysis, elasticity charts

Thanks for your question.  Generally SAS/ETS procedures are used for elasticity calculations.  Here are some resouces, including a paper called Price and Cross Price Elasticity Estimation using SAS.

 

http://support.sas.com/rnd/app/examples/ets/elasticity

    

http://support.sas.com/rnd/app/examples/ets/simpelast/sas.htm

       

http://support.sas.com/resources/papers/proceedings13/425-2013.pdf

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‎03-05-2014 12:58 PM
SAS Employee
Posts: 22

Re: Pricing analysis, elasticity charts

Thanks for your question.  Generally SAS/ETS procedures are used for elasticity calculations.  Here are some resouces, including a paper called Price and Cross Price Elasticity Estimation using SAS.

 

http://support.sas.com/rnd/app/examples/ets/elasticity

    

http://support.sas.com/rnd/app/examples/ets/simpelast/sas.htm

       

http://support.sas.com/resources/papers/proceedings13/425-2013.pdf

Frequent Contributor
Posts: 126

Re: Pricing analysis, elasticity charts

Thank you very much for the information

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