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Market Basket Analysis

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Contributor
Posts: 57

Market Basket Analysis

Does SAS has any procedure/tool for Market Basket Analysis?
SAS Employee
Posts: 31

Re: Market Basket Analysis

SAS Enterprise Miner offers market basket analysis through the associations tool -- specifically supports associations and sequences which includes lift, confidence, and support measures along with linkage plots of the rules, ability to transpose the rules and use as indicators in subsequent models and more. SAS EM also includes -- not to add too much confusion -- the market baskets node with extends associations analysis to evaluates rules in a heirachy.
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