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Incremental Sales Model

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Occasional Contributor
Posts: 14

Incremental Sales Model

Hi,

Any idea on how to build a incremental sales model for marketing campaign?  I tried it before but the performance is not very stable.  Sometimes, it ranks but other times, I would see big incremental sales coming from bottom decile. 

Please help.

Super Contributor
Posts: 337

Re: Incremental Sales Model

Please clarify, did you create a model using the Incremental Response node in SAS Enterprise Miner?

What do the results look like and how are they different once you put that model in production?

Thanks,

Miguel

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