07-14-2015 02:56 PM
Any idea on how to build a incremental sales model for marketing campaign? I tried it before but the performance is not very stable. Sometimes, it ranks but other times, I would see big incremental sales coming from bottom decile.
07-16-2015 02:12 PM
Please clarify, did you create a model using the Incremental Response node in SAS Enterprise Miner?
What do the results look like and how are they different once you put that model in production?