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Doubt on soliciting and calculation of average profit

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Occasional Contributor
Posts: 7

Doubt on soliciting and calculation of average profit

Hi,

If we are using average profit as assessment measure for validation data, based on what criteria are observations or customers solicited and how is the average profit calculated. To be more specific, who are all the customers solicited in validation data. Are they selected, based on predicted target of yes response(yes= customers will buy the product) or based on the actual target of yes response?

Super Contributor
Posts: 337

Re: Doubt on soliciting and calculation of average profit

Posted in reply to PruthviBhupathiraju

Pruthvi,

Take a look at the documentation, on the section Decision Thresholds and Profit Charts. It is on the Predictive Modeling section. You can access it pressing F1 if you are on Enterprise Miner. Or you can download the SAS EM reference help in this link SAS Enterprise Miner.

I hope it helps,

Miguel

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