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Distribution Channel Propensity

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Contributor
Posts: 65

Distribution Channel Propensity

Hi

I will start a new modelling project on digital channel propensity of our customers

After completing this project we are hoping to calculate propensity to use digital channels for every specific customer

But i am no sure on one point...

Should i employ variables linked to banking product usages of our customers on this model or channel propensity requires only a general activity flags but mainly depends on demographic attributes...

Super Contributor
Posts: 336

Re: Distribution Channel Propensity

I guess you are talking about variable selection of demographic vs other attributes as per your post .

You might be all set, but feel free to bounce more ideas!

take care,

Miguel

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