Digital Multi Channel Attribution Model in SAS

[Kanyange]

Dear All,

I would like to build a multi channel digital attribution model in order to measure how these channels contribute to a customer reaching conversion, the desired outcome.

This is quite new area for me and your help would be much appreciated in terms of which techniques to use in SAS. And if there is any case study I can learn from (data used, modelling techniques, output etc)

Thank you

[aigbodipe]

Just wondering if anyone responded to your request