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Customer Engagement Scores. Please Help..Thank You

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Frequent Contributor
Posts: 95

Customer Engagement Scores. Please Help..Thank You

Hi All,

 

I am in charge of creating some customer engagement scores for an online retail company...I would like to know what technique to use in SAS? I have an idea of variables to use (acitions on website, email engagement, purchase behaviour etc), but I actually don't know what is the best technique to use (Modelling, segmentation etc..?)

 

Your help would be much appreciated.

 

Thank You

 

Frequent Contributor
Posts: 95

Customer Engagement Scores. Please Help..Thank You

Hi All,

 

I am in charge of creating some customer engagement scores for an online retail company...I would like to know what technique to use in SAS? I have an idea of variables to use (acitions on website, email engagement, purchase behaviour etc), but I actually don't know what is the best technique to use (Modelling, segmentation etc..)

 

Your help would be much appreciated.

 

Thank You

 

Super User
Posts: 9,687

Re: Customer Engagement Scores. Please Help..Thank You

1) Primary Component Analysis
proc prim

2)Possion Regression
proc genmod

Frequent Contributor
Posts: 95

Re: Customer Engagement Scores. Please Help..Thank You

Thank You Ksharp for your response! Is there any white paper you will recommend?

 

 

Super User
Posts: 9,687

Re: Customer Engagement Scores. Please Help..Thank You


I don't know. I would check documentation of Stat 
or search it at  support.sas.com

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