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Association Analysis and Market Basket Analysis

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Association Analysis and Market Basket Analysis

Hi,

What is the difference between Sequence analysis in node Association Analysis and the Market Basket Analysis (Node)?

Thanks,

Yonatan.


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‎07-06-2017 01:49 PM
SAS Super FREQ
Posts: 272

Re: Association Analysis and Market Basket Analysis

The Market Basket node does not support sequence analysis like the Association node does.  The Market Basket node can take into account item taxonomy, where products are grouped into subcategories, categories, etc.  Hope that answers your question; if not, please provide more detail about what you are trying to do.

Thanks,

Wendy Czika

SAS Enterprise Miner R&D

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‎07-06-2017 01:49 PM
SAS Super FREQ
Posts: 272

Re: Association Analysis and Market Basket Analysis

The Market Basket node does not support sequence analysis like the Association node does.  The Market Basket node can take into account item taxonomy, where products are grouped into subcategories, categories, etc.  Hope that answers your question; if not, please provide more detail about what you are trying to do.

Thanks,

Wendy Czika

SAS Enterprise Miner R&D

New Contributor
Posts: 2

Re: Association Analysis and  Market Basket Analysis

Hi WendyCzika,

1. I have these considerations                  

Track Analysis Association.png

are true?

2. Where I find information, examples about Market Basket analysis for products are grouped into categories?

 

Thank you!

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