Company: Analytic Marketing Innovations, Inc.
Company background: Analytic Marketing Innovations, Inc. was founded in 2012 to provide data science and analytic solutions and services. AMI is partnered with several of the national data compilers (providing in model development for their own products, and for their clients), and has served a broad away of enterprise clients spanning multiple business verticals as well as small business and public sector customers.
Contact: Christopher Schultz
Title: Principal
Country: United States
Award Category: Innovative Problem Solver
Tell us about the business problem you were trying to solve?
We leveraged SAS to create an innovative analytic toolkit to address a problem facing all of us - the economic impact of extreme weather events.
How did you use SAS to solve that business problem? What products did you use and how did you use them?
We utilized SAS to develop an historic analysis treating weather as a latent variable, and built acceleration or trend metrics on that foundation. We used Proc Calis to develop the structural equations.
What were the results or outcomes?
We completed a historic impact analysis, and have developed trends for every county in the United States regarding the economic impact of extreme weather.
Why is this approach innovative?
We believe that treating weather as a latent variable, creating an historic analysis, and transforming that to acceleration or trended metrics is a new approach to this problem.
What advice would you give to new SAS users?
Jump in and try - our advice would be that there is no substitute for experience, and don't be afraid to roll up your sleeves and build. Treasure your mistakes - they make you better every time, and give you insight on methodology that can't be found in books.
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