Here's what's new in the 17.09 release of SAS Customer Intelligence 360.
SAS 360 Discover New Features and Enhancements
Expansion of Identity Events
Send identity events to Discover with an API call
In many situations, website developers might find it difficult to send the correct page values to SAS 360 Discover to trigger an identity event. With this release, users can now send identity events directly to SAS 360 Discover using the generic events JavaScript API. This new event type enables users to more easily embed identity events in their web pages (including single-page applications) and send more precise attributes to define those identities.
SAS 360 Engage New Features and Enhancements
Creatives
New HTML editor for HTML creatives
There is a new HTML editor for creatives that preserves the HTML code that you enter. No additional formatting code is added by the system. The editor provides undo, redo, and find and replace options to help you create HTML code. In addition, you can add images by specifying a URL or by selecting assets from the digital library. You can view your updates to the creative in the right pane of the dialog box by clicking Update Preview.
HTML Editor
Spots
Copy spots
When you create a spot, you can start with a copy of an existing spot. Starting with a copy enables you to create spots without manually re-creating some of the spot properties such as attributes and default content. The copy option is not available for spot sets.
Tasks and Activities
Add events as metrics in tasks and activities
You can add events as well as data views as primary and secondary metrics in tasks and activities. When you define primary or secondary metrics, you can add multiple events, data views, or a combination of events and data views. This enhancement gives you more flexibility in tracking specific metrics of interest.
Access
Manage agents
You can manage agents and agent credentials that help control the processing of data between SAS Customer Intelligence 360 and your site. The agents can be saved in a ZIP file to a file directory in an on-site environment or in a private cloud environment.
Analytics
Addition of product-centric recommendations
There is a new way to deliver recommendations. In addition to the user-centric option, there is now a product-centric option that bases recommendations solely off of the product. Using product-based recommendations when little is known about visitors enables you to deliver recommendations associated with the product rather than behavior.
The steps for creating product-centric recommendation tasks are similar to those used to create user-centric recommendation tasks. Create a web task, choose a spot, and select recommendations as the method to generate content. When you select the new product-centric option, you are prompted to choose a product identifier that identifies a product and the event that defines a product view.
Assets
View details of batch upload job
When you upload multiple assets, you can check the status of the upload job in the job information dialog box. In this release, you can view details for each submitted job to get more information about the status of each asset that was submitted. This additional information helps you identify the cause of any errors or warnings so that you can take corrective action. In the View Details dialog box for a job, you can also download an import summary report to get details about each asset.