SAS digital marketing response capturing

[Prashant_82]

Hi,

Currently we are having  e-mail Delivery/Failure report. However we want count of delivered mails that were actually opened by the end customer can this be captured in SAS Digital marketing even if the email service provider is not capturing the same.

Also we want SAS  Digital marketing to capture count of customers who clicked the link and landed to the  landing page.

Regards,

Prashant

[suksma · Accepted solution]

Hi Prashant_82, Yes, SAS Digital Marketing can be set up to capture email opens, and clicks on links.  The system can be set up to hold this information in the SAS Digital Marketing Response table/s.  Full details are available in Chapter 14 - Tracking Broadcast Responses, of the SAS Digital Marketing User Guide.  This is available here:  http://support.sas.com/documentation/solutions/ci/index.html  Your local office can provide you with the user-id and password for this site, if you are not aware of this.

Thanks and regards,

SAS Technical Support.