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SAS Customer Intelligence users – why should you be at Analytics Experience 2017? Two big reasons.

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SAS Customer Intelligence users – why should you be at Analytics Experience 2017? Two big reasons.

[ Edited ]

Analytics insight is imperative to staying ahead of today’s constant technological change – and evolving customer expectations. And Analytics Experience 2017 is where you'll learn the latest strategies to gain those insights. Join us Sept. 18-20 in Washington, DC.  You’ll get to select from more than 150 breakout sessions, small group discussions and demos on the most important topics in analytics right now – including the latest in customer intelligence:

 

1. Don’t miss customer intelligence sessions by representatives from M&T Bank, Dow Jones, Natura and Delaware North (Boston Bruins/TD Garden), and all these CI sessions and super demos:

 

2. SAS Customer Intelligence Customer Connect Breakfast*

Already using SAS® Customer Intelligence (SAS Marketing Automation, SAS Marketing Optimization, SAS Real-time Decision Manager, SAS Marketing Optimization or SAS Customer Intelligence 360) to manage marketing and customer analytics or enhance customer experience? Then, you won’t want to miss this! Join us for an exclusive breakfast featuring networking and best practices with other SAS Customer Intelligence users prior to the start of Analytics Experience. You’ll learn digital intelligence tips from digital marketing guru Suneel Grover. And Michele Eggers, Senior Director of the SAS Customer Intelligence Product Line, will share the future vision and direction for the product portfolio. 

 

Monday, September 18 from 8:30am-10:30am

 

8:30 am

Breakfast

All

8:35-8:40

Welcome

Michele Eggers, Senior Director, SAS Customer Intelligence Product Line

8:40-9:00

Peer Networking & Discussion

All

9:00-9:15

SAS Customer Intelligence Vision & Direction

Michele Eggers

9:15-10:15

SAS Customer Intelligence Workshop

There will be a presentation and series of technology demonstrations on understanding the value of Digital Intelligence in your marketing strategy. We will address why it is important, and highlight how technology is leveraged to meet marketing goals. You’ll see:

  • Best practices on exploiting digital data for analytically-driven personalization across websites, mobile apps, and email
  • Approachable marketing analytics coupled with machine learning to derive predictive next best actions by segment
  • Connecting analytics with optimizing consumer interactions with A/B testing, multi-variate testing, and algorithmic attribution

Suneel Grover, SAS CI Solutions Architect

10:15-10:30am

Q&A

All

 

*This event requires separate registration and attendees must first be registered for Analytics Experience 2017. This event is exclusively for existing SAS Customer Intelligence customers. Space is limited and attendance is available on a first-come, first-served basis. Register now on the Analytics Experience website.  Pending availability, a breakfast invitation will be issued upon your Analytics Experience registration.

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