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Real-time marketing using SAS - tips, examples and recommendations

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Community Manager
Posts: 538

Real-time marketing using SAS - tips, examples and recommendations

[ Edited ]

At SAS Global Forum 2016, Dmitriy Alergant of Tier One Analytics and @Marje of Prowerk Consulting presented on using SAS Marketing Automation, SAS Real-time Decision Manager and SAS Event Stream Processing as the foundation for a real-time, interactive marketing platform.

 

Their paper, Integrated Marketing with SAS in the Age of Real Time, provides:

 

  • Typical (and also possible) use cases that you can implement with a comprehensive
    real-time interactive marketing solution, in major industries like finance (banking), telco, and retail.
  • Demonstrates typical functional architectures that need to be implemented to support business
    cases (how solution components collaborate with customer’s IT landscape and with each other).
  • Provides examples of their experience in implementing these solutions—do’s and don’ts,
    best practices, and what to expect from an implementation project.

Visit the SAS Global Forum 2016 presentation archive and download the paper: 10120_Alergant-2016_10120_Alergant_Fecht_Integrated Marketing with SAS in the Age of Real Time v9.pd...

Contributor
Posts: 36

Re: Real-time marketing using SAS - tips, examples and recommendations

Hi there.

 

A co-author of the paper here. Just discovered this Community. Will be happy to elaborate on any questions on the paper and presentation topics Smiley Happy

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Dmitriy Alergant, Tier One Analytics
Community Manager
Posts: 538

Re: Real-time marketing using SAS - tips, examples and recommendations

Hi @Dmitry_Alergant, welcome to the CI Community! How did you find it? Whatever brought you to these forums, I'm glad you found this one and thankful for the knowledge you've already shared. Look forward to seeing your posts in here.

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