05-17-2016 01:29 PM - edited 10-27-2016 05:14 PM
At SAS Global Forum 2016, Dmitriy Alergant of Tier One Analytics and @Marje of Prowerk Consulting presented on using SAS Marketing Automation, SAS Real-time Decision Manager and SAS Event Stream Processing as the foundation for a real-time, interactive marketing platform.
Their paper, Integrated Marketing with SAS in the Age of Real Time, provides:
Visit the SAS Global Forum 2016 presentation archive and download the paper: 10120_Alergant-2016_10120_Alergant_Fecht_Integrated Marketing with SAS in the Age of Real Time v9.pd...
10-27-2016 01:53 PM
A co-author of the paper here. Just discovered this Community. Will be happy to elaborate on any questions on the paper and presentation topics
10-27-2016 05:28 PM