At SAS Global Forum 2016, Dmitriy Alergant of Tier One Analytics and @Marje of Prowerk Consulting presented on using SAS Marketing Automation, SAS Real-time Decision Manager and SAS Event Stream Processing as the foundation for a real-time, interactive marketing platform.
Their paper, Integrated Marketing with SAS in the Age of Real Time, provides:
- Typical (and also possible) use cases that you can implement with a comprehensive
real-time interactive marketing solution, in major industries like finance (banking), telco, and retail.
- Demonstrates typical functional architectures that need to be implemented to support business
cases (how solution components collaborate with customer’s IT landscape and with each other).
- Provides examples of their experience in implementing these solutions—do’s and don’ts,
best practices, and what to expect from an implementation project.
Visit the SAS Global Forum 2016 presentation archive and download the paper: 10120_Alergant-2016_10120_Alergant_Fecht_Integrated Marketing with SAS in the Age of Real Time v9.pd...
Register now for SAS Innovate! Join your SAS user peers in Las Vegas on April 16-19 2024.